Lorraine Broache
How It Works

A considered process, in six stages.

Each stage builds on the last. Decisions are made early, in the right order, so investment lands where it actually shapes the home — and so nothing later is reactive, rushed, or reopened.

A home does not read as resolved because it has been staged. It reads as resolved because it feels complete, intentional, and considered the moment a buyer or a guest walks in. That outcome comes from design judgment and disciplined decision-making, not from added decoration.

The work centers on three honest questions, asked early: what should change, what should stay, and where will investment actually influence how the home is perceived. The six stages that follow are how those answers become a finished space.

01

Investigation

What is this home, and where are the real opportunities?

Before any design decisions are drawn, the home is read as a whole. Not room by room, but the way a buyer or a guest will actually experience it — how spaces connect, where the eye lands, where the flow stalls.

We walk the property together. I make notes on what is working, what is quietly working against you, and where investment will have the most visible effect. This is the brainstorming session — wide before it goes narrow.

Most of the discipline of the entire engagement is set here. Decisions made now keep later spending purposeful and prevent reactive choices once installation begins.

What you receive
  • A clear, prioritized read on what should be changed, enhanced, or left alone.
  • Guidance on where investment will have the greatest visible effect.
  • Identification of structural or layout improvements where they would meaningfully improve the home.

$100 / Hour · Walkthrough typically 2–4 hours

02

Scope

What, exactly, do you want help with?

Investigation surfaces possibilities. Scope decides which of them we actually pursue. Just as important, it defines what is intentionally left out — so effort and budget are not pulled in directions that will not pay back.

We work through three potential areas of focus: existing finishes and updates, impact zones such as feature walls or built-ins, and staging. We also confirm whether furnishings will be purchased, rented, or rendered with AI for marketing imagery, and we set the budget against the work.

By the end, the roadmap is in writing. There are no surprises about what is and is not part of the engagement.

What you receive
  • A working session to draw out scope and intentions.
  • Documented existing finishes identified for improvement.
  • Defined impact zones for architectural or visual enhancements.
  • The rooms and areas included in staging, and how they will be furnished.
  • A confirmed budget framework, with estimated hours for design effort.

$100 / Hour · Typically 2–4 hours

03

Design

How should each space actually feel?

This is where direction is set for each space at a macro level — the layout, the scale, the elements that make a room read as designed rather than simply arranged. The minutia comes later. Here we establish the outline so every later choice has something to align to.

For existing finishes, we work through targeted upgrades — fixtures, countertops, backsplashes, lighting, floors — anything that stays with the property. For impact zones, we shape the architectural moments: feature walls, built-ins, fireplace surrounds, foyer statements. For staging, we define the structure of each room: anchor pieces, circulation, and how the space will be experienced.

Where it helps, AI-assisted renderings are produced so the intent can be seen, not just described. These are design intent deliverables — not construction documents. The contractor handles execution and field decisions.

What you receive
  • A defined design concept for each finish, impact zone, and staged room.
  • Guidance on placement, scale, and proportion.
  • Material and finish direction aligned with the overall tone of the home.
  • AI-assisted visual renderings illustrating the intended look and feel.
  • Supporting written guidance that can be shared with a contractor.

$100 / Hour · 2–5 hr per existing-finish area · 2–8 hr per impact zone · 2–8 hr per staged room

04

Product Selection

We know what we want. Now let us find it.

With direction in place, the work turns to specific, purchasable items. Anchor pieces first — sofas, beds, dining tables, primary lighting — then the layered items that bring a room from functional to resolved.

Selections are made to execute the design as defined, not to reopen it. Sourcing details, quantities, and placement references are captured for each space so purchasing can move forward without uncertainty.

Because availability shifts and substitutions happen, this is billed as time. Revisions or sourcing beyond the original scope add hours. Reworking the design itself belongs to the previous stage, not this one.

What you receive
  • A clear, itemized purchase list for each space.
  • Direct sourcing information for all selected items.
  • Quantities and intended use for each piece.
  • A defined path to execute the design without reinterpretation.

$100 / Hour · Typically 3–6 hours per space

05

Procurement

We have the list. Let us bring it home.

Once selections are approved, orders are placed, tracked, and verified. Vendor relationships are managed, deliveries are coordinated to the project site, and items are checked against the approved list as they arrive.

The point of this stage is control. Every piece accounted for before installation begins, discrepancies caught early, the project ready to move into staging without disruption.

Items are delivered to and stored at the project site. Long-term storage off-site is not part of the service, and client funds are required before orders are placed. Where Facebook Marketplace, consignment, or local resale make sense, that coordination is handled separately as an optional add-on.

What you receive
  • All approved items ordered and actively tracked.
  • Confirmation of receipt and verification on arrival.
  • A project that is fully prepared for staging and installation.

$75 / Hour · Local sourcing & coordination available at $75 / Hour (optional)

06

Execution

Let us place the pieces, and let the home read.

Installation is where a collection of items becomes a resolved environment. Furniture is positioned, art is hung, soft goods are layered, and each space is composed to read clearly the moment it is entered.

The work here is direction and styling — refining proportion, balance, and the small adjustments that decide whether a room feels finished. Movers handle the heavy placement. I direct the room into its final form once everything is on site.

By the end of installation, the home presents as designed — without misinterpretation, and aligned with both the design intent and how it should be experienced on the market.

What you receive
  • A fully composed and visually resolved home.
  • Spaces that read clearly, cohesively, and with intention.
  • A presentation aligned with both the design and market positioning.

$800 / Install Day · Typically 1.5–2 install days

The first step

Where this starts is a walkthrough.

Two to four hours, on site, reading the home as a whole. Everything that follows is built from what we find there.